What is ASO ?

App Store Optimization (ASO) is the process of optimizing mobile apps to rank higher in an app store’s search results like Google Play Store, Amazon Store, and Apple App Store. The higher the app ranks in the store’s search results, the more visible it is to users. The increase in visibility leads to more traffic to the app page in the store. App Store Optimization (ASO) is similar to Search Engine Optimization (SEO) for app ranking on the app store.

App Store Optimization (ASO) is a continual and ever-evolving process. Finding and applying relevant keywords, after a bit of time, analyze it, and then replace what doesn’t work. Also, the ASO technique requires a deep understanding of the target audience/customer base. Understanding the mindset of your audience is where the amateurs differ from the experts. For example, the keywords your prospective users will use to find your app and apps like yours can make a difference in a successful or pointless ASO. Learning about which keywords are being used, and staying updated with ever changing algorithms of each store to better serve our clients is what we do at DigAptics.

Why ASO is Important ?

Millions of new apps and games are launched on the Play Store and App store per annum , making app discoverability harder and harder. That’s why the necessity and demand for ASO keeps growing dramatically. About 60% of the highest 1,000 apps and games within the US use keyword optimization. Based on data by Google APP Marketing insights, 2 of the highest 3 methods of discovering apps are by using ASO strategies.
Using App Store Optimization (ASO) to extend your app’s search ranking is extremely crucial, if not you’re missing out on one of the most important discovery channels available. It's crucial for you to devote time often improving your ASO strategies to enhance your app’s ranking.

Both Apple and Google are constantly fine-tuning their app store search algorithms to offer users relevant results. Apple and Google will constantly blacklist apps and games that use black hat methods to rank higher. As of 2019, Apple began cracking down on the utilization of black-hat techniques. Google’s algorithm currently looks to combine factors like all-time downloads, titles, descriptions, etc. of an app to work out how high to rank it in relevant keywords. With more app publishers optimizing on top of the already popular apps, the shorter and more generic search terms became very competitive and hard to rank for. While auto-complete on both the stores evolves, the longer search terms will start to enhance and offer more optimization opportunities.

DigAptics is a technology development powerhouse and digital marketing hub. We concentrate on how what we create must be displayed for people to use , appreciate, and enjoy. Trust us to cater to all or any your ASO needs