Higher education marketing is about developing strategies that will generate more leads and applications for your institution. DigAptics is your secret weapon for getting the results you want. Call us to get started on the path to faster growth
What is Higher Education Marketing?
The norms of higher education is in a rapidly evolving phase. In a time when high school graduates are not looking for just a stamp of approval but also their own ROI, it becomes difficult to recruit and enroll students when a good percentage of students are open to other routes of pursuing careers. This is of no surprise, as the horror of burdensome tuition loans crippling the backs of their seniors have given a bad taste and they, the millennials just donâ€™t want to follow in the same path. The institutes that understood the change that was being demanded responded earlier with online education platforms for authentic degrees with lower tuition and flexibility. However the challenge arose on how to create and maintain the reputation, enrollment and retention of students online on the World Wide Web. Thatâ€™s where DigAptics can help, whether youâ€™re a vocational institute, private school, tuition center, or an IVY league higher education institute, our experienced professionals who know the higher education marketing best practices to get more leads and more sales out of your social media marketing, web content, and PPC.
Higher education marketing is not just for bolstering enrollment numbers but also for brand creation and making the brand more visible and credible.
Small Business SEO
SEO is what determines whether people find your business from a Google search. It also determines how your websites rank against competitor pages. So we make it our business to diagnose and fix any SEO issues we discover on your site. Then we find out what SEO keywords should you be associated with your company, and build a strategy to link the high ranking keywords with your business in more and more organic way so that you can rank higher on Google.
Small Business Social Media Marketing
Social media marketing needs careful planning and constant optimization. At DigAptics, we are always at work to both set up and fine-tune your campaigns. Weâ€™ll confirm your social media ads stay budget. And we deliver the simplest possible conversion rate for your campaigns with constant A/B testing, targeting, and audience building.
Small Business PPC
Just like social media ads, without the proper planning and optimization, your search and PPC advertising can find yourself low ROI. Our team knows the way to make PPC marketing pay off for little businesses. We assess and microscopically assess content and keywords that has higher chances to convert based on our data, research, and experience. After the initial setup we fine monitor and fine tune to further increase ROI.
We create and implement Email Marketing Strategies for higher CTR (Click through rates)
Because we are also a digital marketing agency, the videos we create are not only made with mind set to inform but also to convert
We focus on creating amazing creative brand identity for your business that catches attention, and leaves a lasting impression through every interaction.
Business Reputation management
Once digital presence is created, the key is to proactively manage your online reputation by constantly acquiring more and more positive reviews.
Website & Mobile App Development
More than 60% of mobile phone users make purchases straight from their mobile device. Almost everyone uses their phones to search, to leave online reviews, and to interact with brands on social media. If your website isnâ€™t responsive by design, youâ€™re overlooking a lot of traffic and sales from mobile phone users. We can redesign your site to be mobile-friendly.
Aside from building a responsive, mobile-first web design for your site, the DigAptics Content Marketing team can create blogs, landing page copy, social media ads, and other advertising assets for your small business marketing plan. Our team can work with you to establish a consistent brand presence across all your marketing channels.
- Grant writing
- Marketing Content
- Press Releases
Business Process Augmentation Services
- Hiring Staff
- Vetting New Hires
- Pay Roll
- Accounting & Financials
- Customer Service
- GPO search
- Purchasing supplies/products
- Purchasing Services
- Back Ground Checks
- Employment Check
- Screenings (Pre and During employment)
- Permits and Legal
Why Partner with DigAptics
- Small Business Marketing
- Attract more customers with DigAptics strategies
- Engage Customers with various tools and evidence based methodologie
- Increase you word of mouth and Reputation in community locally and digitally
- Strategies to increase referrals
- Become leader in your arena of niche business